Elite Bio Science respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your data when you visit elitebioscience.co.uk, create an account, place an order, contact us, or interact with our website.

This policy applies to all visitors, customers and users of our website. By using our website, you acknowledge that your personal data will be handled in accordance with this Privacy Policy.

1. Who We Are

Elite Bio Science is responsible for deciding how your personal information is collected and used through this website.

2. Information We Collect

We may collect personal information when you use our website, place an order, create an account, or contact us.

Account and Order Information

• Your name
• Email address
• Billing address
• Shipping address
• Phone number
• Order details and purchase history
• Account login details
• Customer service messages or order notes

Payment Information

Payments are processed securely through third-party payment providers. We do not store full card details on our website. We may receive limited payment-related information such as payment status, billing details, transaction references and fraud-prevention checks.

Technical and Website Information

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on the website
• Referral source
• Cookie and analytics data
• Approximate location based on your IP address

Marketing Information

If you sign up to receive updates, offers or promotional emails, we may collect your name, email address and marketing preferences.

3. How We Use Your Information

We use your personal information to operate our website and provide our services, including to:

• Process and manage orders
• Deliver products and services
• Create and manage customer accounts
• Send order confirmations and updates
• Respond to enquiries and customer support requests
• Improve our website, products and customer experience
• Prevent fraud, misuse and unauthorised activity
• Send marketing emails where permitted
• Comply with legal, tax, accounting and regulatory obligations

4. Our Lawful Basis for Using Your Data

We only use your personal data where we have a lawful reason to do so. These may include:

• Contract: to process orders, manage accounts and provide customer support.
• Legal obligation: to keep records for tax, accounting, fraud prevention and legal compliance.
• Legitimate interests: to protect our business, improve our website and prevent misuse.
• Consent: where you agree to receive marketing or accept optional cookies.

Where we rely on consent, you can withdraw your consent at any time.

5. Sharing Your Information

We may share your personal data with trusted third parties where necessary to run our website, process orders and provide services.

This may include:

• Payment processors
• Delivery and courier companies
• Website hosting providers
• Email and marketing platforms
• Analytics providers
• Fraud-prevention and security providers
• IT support providers
• Professional advisers such as accountants or legal advisers
• Authorities, regulators or law enforcement where legally required

We only share the information necessary for the relevant purpose. We do not sell your personal data.

6. Cookies and Tracking

Our website may use cookies and similar technologies to make the website work properly, improve performance, remember your preferences, support checkout functions and understand how visitors use the site.

Cookies may be used for:

• Website functionality
• Shopping basket and checkout features
• Login sessions
• Analytics and performance monitoring
• Marketing and advertising activity

Some cookies are essential for the website to function. Optional cookies, such as analytics or marketing cookies, may require your consent. You can manage cookies through your browser settings or our cookie banner where available.

7. Marketing Communications

We may send marketing emails if you have signed up, made a purchase where permitted, or otherwise agreed to receive them.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at info@elitebioscience.co.uk.

8. How Long We Keep Your Information

We keep personal data only for as long as necessary for the purpose it was collected, including legal, accounting, tax, fraud-prevention and business record requirements.

• Order and transaction records: usually kept for up to 6 years for tax and accounting purposes.
• Customer account data: kept while your account remains active or until deletion is requested where legally possible.
• Customer service messages: kept as long as needed to manage enquiries and protect our business.
• Marketing data: kept until you unsubscribe or withdraw consent.
• Analytics data: kept according to the settings of the analytics provider.

9. International Transfers

Some service providers we use may process personal data outside the UK. Where this happens, we take reasonable steps to ensure your information is protected using appropriate safeguards.

10. How We Protect Your Information

We use reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure or alteration.

• Secure website connections where available
• Restricted access to customer information
• Secure payment processing through trusted providers
• Password protection and account security controls
• Monitoring for suspicious or unauthorised activity

No website can guarantee complete security, but we take reasonable steps to protect your information.

11. Your Data Protection Rights

Under UK data protection law, you may have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate or incomplete data
• Ask us to delete your personal data where legally possible
• Ask us to restrict how we use your data
• Object to certain uses of your data
• Request data portability
• Withdraw consent where processing is based on consent
• Complain to the Information Commissioner’s Office

To exercise your rights, contact us at info@elitebioscience.co.uk.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, security or content of those websites. You should read the privacy policy of any third-party website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.